With the increasing demand for furniture products and the increasingly mature furniture sales market, TXJ’s sales strategy is no longer limited to competition price and quality, but also attaches great importance to service improvement and customer experience.
Customer is first, Service is first, Win-Win Cooperation is our new company culture.
In the past, if the product was broken, it could only be thrown away and bought new ones. Because there are no parts, this is the biggest waste. Now, TXJ pays more attention to improving customer experience and putting service first. This includes convenience and peace of mind. Once the product has any problems, TXJ can quickly provide solutions and provide replacement parts free of charge, so that customers can quickly Enjoy maintenance and other services.
This year’s 10 million, next year’s 20 million, the next year’s 50 million, every day to emphasize sales, this is a mistake, impetuous quick success. The real approach should be that manufacturers and intermediaries should work together to make the service work. Customer satisfaction as a KPI indicator, including factory salesmen, they will only ship. Including the same business, all the performance of the merchant is a commission system, and the bonus is calculated by customer satisfaction. In this case, the concept from the factory to the merchant is consistent, and the service can be completed.
As a manufacturer, in the e-commerce era, responding to brand owners and e-commerce, there is only one in the formulation of service strategy, that is, subversion, facing transformation and challenging self-subversion.
The Internet has turned regional competition into a worldwide competition. It used to compete in the country. Now that the Internet is available, it must face the competition of the global countries. Informatization makes prices more transparent and open. In the future, the furniture industry will enter the era of low profit. In the past, 40% and 50% of the gross profit will not exist. It will soon enter the rational, 20% Maori era, and the net profit will be 1%, 2%, and up to 3%. Like a blade, it depends on hard work, and whose management and cost can be controlled well. How do manufacturers and businesses interact and change roles, not by selling goods, but by making money by selling services.
Post time: May-23-2019