If you have used Uber or Lyft, lived in Airbnb or used TaskRabbit to help you with chores, then you have a certain understanding of the sharing economy in your personal experience.
The sharing economy began with crowdsourcing services, ranging from taxis to hotels to housework, and its scope is rapidly expanding to convert “buy” or “share”.
If you want to buy T-class clothes without paying a high price, please search for Rent the Runway. Need to use a car, but do not want to do car maintenance, buy parking spaces and insurance, then try Zipcar.
You rented a new apartment but didn’t plan to live for a long time, or you might want to change the style of your home. Fernish, CasaOne or Feather are happy to provide you with a “subscription” service (rental furniture, monthly rent).
Rent the Way also works with West Elm to provide rentals for linen household items (furniture will be provided later). IKEA will soon launch a pilot leasing program in 30 countries.
Have you seen these trends?
The next generation, not just millennials, but the next generation Z (people born between the mid-1990s and 2010) is thoroughly rethinking the relationship between individuals and traditional goods and services.
Every day, people find new things that can be crowdsourced, shared, or shared, to reduce initial spending, minimize personal commitment, or achieve more democratic distribution.
This is not a temporary fashion or accident, but a fundamental adjustment to the traditional distribution model of goods or services.
This is also a potential opportunity for furniture retailers, as store traffic is declining. Compared to the frequency of purchasing living room or bedroom furniture, renters or “subscribers” visit the store or website much more frequently.
Don’t forget the home accessories. Imagine if you rented the furniture for the four seasons, you can change the different decorative accessories in spring, summer, autumn and winter, or rent leisure furniture to decorate the terrace. Marketing and marketing opportunities abound.
Of course, this is not just a statement that “we provide a furniture rental service” or a “furniture ordering service” on the website.
Obviously, there is still a lot of effort involved in reverse logistics, not to mention inventory impairments, potential repairs, and other various costs and problems that may be encountered.
The same is true for building a seamless entity business. It is worth noting that this involves costs, resources, and realigning traditional business models.
However, e-commerce has been questioned to some extent (people need to touch and feel), and then become a key differentiator of e-commerce, and now it has become the survival cost of e-commerce.
Many “shared economies” have also experienced a similar process, and while some are still skeptical, the sharing economy continues to expand. At this point, what happens next depends on you.
Post time: Jul-04-2019