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Siphila ezweni elingenasici kunoma yini “esheshayo”—ukudla okusheshayo, imijikelezo esheshayo emshinini wokuwasha, ukuthunyelwa kosuku olulodwa, ama-oda okudla anefasitela lemizuzu engu-30 lokulethwa, uhlu luyaqhubeka. Ukunethezeka kanye nokwaneliseka okusheshayo (noma okuseduze nokushesha ngangokunokwenzeka) kuyathandwa, ngakho-ke kungokwemvelo ukuthi ukuthambekela kwemiklamo yekhaya nokuthandwayo kushintshela kufenisha esheshayo.

Kodwa izindleko zini?

Ngokusho kwe-EPA, abantu baseMelika kuphela balahla amathani angaphezu kwezigidi ezingu-12 zefenisha kanye nefenisha unyaka ngamunye. Futhi ngenxa yobunkimbinkimbi nezinto ezihlukahlukene zezinto eziningi—ezinye ziyakwazi ukugaywa kabusha kanti ezinye azikwazi—ngaphezu kwamathani ayizigidi eziyisishiyagalolunye ezingilazi, indwangu, insimbi, isikhumba, nezinye izinto.
gcina ezindaweni zokulahla imfucuza, futhi.

Izitayela zemfucumfucu yefenisha ziye zanda cishe izikhathi ezinhlanu kusukela ngawo-1960 futhi ngeshwa, eziningi zalezi zinkinga zingahlanganiswa ngokuqondile nokukhula kwefenisha esheshayo.

U-Julie Muniz, umxhumanisi wokubikezela izitayela zamazwe ngamazwe e-Bay Area, umlondolozi, kanye nochwepheshe ekwakhiweni kwekhaya eliqonde ngqo kumthengi, uhlolisisa inkinga ekhulayo. Uthi: “Njengemfashini esheshayo, ifenisha esheshayo ikhiqizwa ngokushesha, ithengiswe ngemali eshibhile, futhi akulindelekile ukuthi ihlale isikhathi esingaphezu kweminyaka embalwa,” kusho yena, “umkhakha wefenisha esheshayo waqalwa yi-IKEA, eyaba inkampani yomhlaba wonke ekhiqiza izingcezu ezipakishwe phansi.
okungase kuhlanganiswe umthengi.”

I-Shift Away from 'Fast'

Izinkampani zihamba kancane kancane esigabeni sefenisha esheshayo.

I-IKEA

Isibonelo, nakuba i-IKEA ngokuvamile ibonwe njengengane yephosta yefenisha esheshayo, u-Muniz wabelana ngokuthi utshale isikhathi nocwaningo ukuze alungise lo mbono eminyakeni yamuva nje. Manje banikeza imiyalelo yokuhlukanisa kanye nezinketho zokudiliza izingcezu uma ifenisha idinga ukuhanjiswa noma ukugcinwa.

Eqinisweni, i-IKEA - enezitolo ezingaphezu kuka-400 ezweni lonke kanye nezigidigidi ezingama-26 zamaRandi emalini engenayo yonyaka - yethule uhlelo lokusimama ngo-2020, iPeople & Planet Positive (ungabona impahla egcwele lapha), ngomgwaqo ogcwele webhizinisi nezinhlelo zokuba inkampani eyindilinga ngokugcwele ngonyaka wezi-2030. Lokhu kusho ukuthi wonke umkhiqizo abawudalayo uklanywe ngenhloso yokuthi ulungiswe, ugaywe kabusha, zisetshenziswe kabusha, zathuthukiswa ngokuqhubekayo phakathi neminyaka eyishumi ezayo.

I-Pottery Barn

Ngo-Okthoba 2020, isitolo sefenisha nesokuhlobisa i-Pottery Barn yethula uhlelo lwayo oluyindilinga, i-Pottery Barn Renewal, umthengisi wokuqala omkhulu wefenisha yasekhaya ukwethula ulayini ovuselelwe ngokubambisana ne-The Renewal Workshop. Inkampani engumzali wayo, iWilliams-Sonoma, Inc., izibophezele ekuphambukeni kuka-75% kokulahlwayo kuyo yonke imisebenzi ngo-2021.

Okunye Okukhathazayo Ngefenisha Esheshayo Nezinye izindlela

U-Candice Batista, i-Environmental Journalist, Eco Expert, kanye nomsunguli we-theecohub.ca, uyacabangela. “Ifenisha esheshayo, njengemfashini esheshayo, isebenzisa imithombo yemvelo, amaminerali ayigugu, imikhiqizo yamahlathi, nensimbi,” uthi, “Olunye udaba olukhulu ngefenisha esheshayo inani lezinto ezinobuthi ezitholakala ezindwangu zefenisha kanye nokuqeda. Amakhemikhali afana ne-formaldehyde, neurotoxins, carcinogens, nezinsimbi ezisindayo. Okufanayo kuya ku-foam. Kwaziwa ngele-“Sick Building Syndrome” kanye nokungcoliswa komoya ngaphakathi endlini, i-EPA ethi empeleni kubi kunokungcola komoya wangaphandle.”

U-Batista uveza okunye ukukhathazeka okufanele. Umkhuba wefenisha esheshayo udlula umthelela wemvelo. Ngesifiso sokwakheka kwekhaya okusemfashinini, okulula, futhi ngendlela esheshayo nengenabuhlungu, abathengi bangase babhekane nezingozi zempilo ezingaba khona.

Ukuze kuhlinzekwe isixazululo, ezinye izinkampani ezilawula imfucuza zithuthukisa izinketho zokuthenga okunomthwalo wemfanelo, ziqala ezingeni lebhizinisi. IGreen Standards, ifemu yokusimama, idale izinhlelo zokuyekisa ukusebenza kwamahhovisi ezinkampani namakhempasi ngendlela efanele. Banikeza izinketho zokunikela, ukuthengisa kabusha, kanye nokuvuselela izinto ezindala ngethemba lokunciphisa umthelela webhizinisi wemvelo esikalini somhlaba. Izinkampani ezifana nokulungiswa kwefenisha esheshayo nazo zilwa nenkinga yefenisha esheshayo ngokunikeza yonke into kusukela ekuthinteni kuya ekufakweni okugcwele kwesevisi nokulungisa isikhumba.

U-Floyd, oyisiqalo esizinze eDenver owasungulwa nguKyle Hoff no-Alex O'Dell, usedale nezinye izindlela zefenisha. I-Floyd Leg yabo—indawo efana ne-clamp engaguqula noma iyiphi indawo eyisicaba ibe itafula—inikeza izinketho zawo wonke amakhaya angenazo izicucu ezinkulu noma ukuhlanganiswa okuyinkimbinkimbi. I-Kickstarter yabo ka-2014 yenze imali engaphezu kuka-$256,000 futhi selokhu yethulwa, inkampani iye yaqhubeka nokudala izinketho ezihlala isikhathi eside, ezizinzile.

Ezinye izinkampani zefenisha zeminyaka emisha, njengokuqala kwe-Los-Angeles, i-Fernish, zinikeza abathengi ithuba lokuqasha izinto abazithandayo nyanga zonke noma ngesisekelo senkontileka. Ngokukwazi ukuthengeka nokulula engqondweni, izivumelwano zabo zihlanganisa ukulethwa kwamahhala, ukuhlanganisa, nezinketho zokunweba, ukushintshanisa, noma ukugcina izinto ekupheleni kwesikhathi sokuqasha. I-Fernish iphinde iziqhayise ngefenisha ehlala isikhathi eside futhi eyimodyuli ngokwanele ukuba ibe nempilo yesibili ngemva kwesikhathi sokuqala sokuqasha. Ukuze kusetshenziswe kabusha izinto, inkampani isebenzisa ingxenye nendwangu esikhundleni, kanye nezinyathelo eziyi-11 zokukhucululwa kwendle kanye nenqubo yokuvuselela kusetshenziswa izinto ezitholakala ngokuqhubekayo.

“Ingxenye enkulu yomsebenzi wethu ukunciphisa lokho kungcola, ngalokho esikubiza ngokuthi umnotho oyindilinga,” kusho umsunguli we-Fernish Cofounder uMichael Barlow, “Ngamanye amazwi, sinikeza kuphela izingcezu ezivela kubakhiqizi abathembekile ezenziwe ukuthi zihlale, ngakho-ke ekwazi ukuzilungisa futhi abanike ukuphila kwesibili, okwesithathu, ngisho kwesine. Ngo-2020 kuphela sakwazi ukonga amathani angama-247 efenisha ukuthi ingangeni endaweni yokulahla imfucumfucu, ngosizo lwawo wonke amakhasimende ethu.

“Abantu akudingeki bakhathazeke ngokuzibophezela kuze kube phakade izingcezu ezibizayo,” eqhubeka, “bangakwazi ukushintsha izinto, bazibuyisele uma isimo sabo sishintsha, noma banqume ukuziqashisa.”

Izinkampani ezifana ne-Fernish zinikeza ukusebenziseka kalula, ukuguquguquka nokusimama zihlose ukushaya inkinga ngqo ekhaleni—uma ungeyena umbhede noma usofa, awukwazi ukuwuphonsa endaweni yokulahla indle.

Ekugcineni, ukuthambekela kwefenisha esheshayo kuyashintsha njengoba okuthandwayo kushintshela ekuthengeni okuqaphelayo-umbono wokukhetha, ukunethezeka, kanye nokufinyeleleka, ngokuqinisekile - kuyilapho uqaphela kahle ukuthi ukusebenzisa kwakho komuntu ngamunye kuwuthinta kanjani umphakathi.

Njengoba ziya ngokwanda izinkampani, amabhizinisi, kanye nemikhiqizo kudala ezinye izinketho, ithemba liwukunciphisa umthelela wendawo ngokuqala, okokuqala, ngokuqwashisa. Ukusuka lapho, ushintsho olusebenzayo lungenzeka futhi luzokwenzeka kusukela ezinkampanini ezinkulu kuze kufike kumthengi ngamunye.

Any questions please feel free to ask me through Andrew@sinotxj.com